Nicole Yeary

When I’m a fan, I’m a fan.  When I’m not, I’m not… but I want to be and @Klout is a great example of that.  I want to like @Klout as it is an indicator (other than followers) to gain an understanding to someones level of interaction or “influence” as some would call it. Here’s [...]

Imagine you are in Chicago, @Starbucks, while sipping on your fave beverage, a shiny new Buick picks you up for your test drive to a local sporting event…  How? Moving in the right direction, Buick is using social media to engage consumers with test driving a new Buick; and take it a step further.  If you live [...]

“Old Spice is a success!”  Really? Did you buy Old Spice last week?  This response is the great misunderstanding in marketing “success.”   Am I the only one who says, “Great you got people to tweet, Facebook, and YouTube… but how much did you sell?” Don’t get me wrong, as I was actually a fan [...]

After reading a post today, by Jacob Brody with VentureBeat, at the end a statement by Foursquare founder Dennis Crowley, @Dens, in response to competition, he is not worried because Foursquare is “more social than Gowalla.”

Would you agree with Crowley?

As most light is typically on Foursquare, most of you may have heard about Gowalla, but not sure what it about or what it is like, so I want to share in screen shots the parts of Gowalla I find to be “more social” period.

What Twitter is not? Twitter is not a stadium full of leads just for you to scream at with ads & links. When I look at a business’s stream tweeting all about them and all links, I can’t help but to think of the annoying ice cream guy at the United Center who gets real [...]